Housewares Business-to-business magazine for housewares retailers and their suppliers
Gorenje showcased its VW camper van-inspired special edition retro refrigerator at the Camper Jam festival last weekend.
Held from July 7-9 at Weston Park in Shropshire, the event is one of the most anticipated and highly regarded VW Camper shows on the calendar.
Organised by the publishers of Volkswagen Camper & Commercial and VW Bus T4&5+ magazines, the festival featured live bands, a food village, children’s activities, a fun fair and hundreds of traders.
The kitchen appliance manufacturer’s Volkswagen-inspired fridge, which comes in baby blue and Bordeaux colourways, was exhibited on one of the stands.
Stuart Benson, sales director at Gorenje UK, said: “Volkswagen is one of the strongest brands in the world and we’ve really stepped up a gear with this partnership.
“As the producer of the original retro refrigerator, we could think of no better way to complement our product than with the beloved and iconic VW camper van.
“We’ve been overwhelmed with the levels of interest on this product and not just from the festival; we’ve also received enquiries from Spain and Japan.
“We’re now looking forward to seeing how we can drive sales with this unique addition to our range.”
Following the success of the Camper Jam festival, the fridge will be showcased at VW Festival 2017, which takes place at Harewood House in Leeds from August 11-13.
More than 21,000 VW enthusiasts are expected to attend this event, which is billed as the UK’s largest family friendly VW show.
