Haier’s Series 7 Toaster.
Haier Europe showcased its innovative small kitchen appliance range (KDSA) at IFA Berlin.
At the Tradeshow new Haier Europe CEO, Neil Tunstall, welcomed press from around the world to explore the brands new IoT offering, which included Haier’s new I-Master Series 7 range, Hoover’s exciting rebrand and Candy’s new cooling and cooking innovations.
“We have been working for a long time on energy efficiency strategies that could have immediate and functional applications,” said Gianpiero Morbello, head of brand strategy and IoT at Haier Europe.
“IFA is the perfect stage to present our vision of an extended, connected and interconnected ecosystem that includes partnerships with energy suppliers and initiatives that we think can lead the international industry. Haier Europe is a pioneer in the world of Artificial Intelligence and Internet of Things, that with the hOn app with its millions of active users in Europe is making this revolution possible by learning from the desires and needs, creating increasingly personalised opportunities.”
The Group’s stand also showcases the new Haier KSDA range – the new I-Master Series 7: small appliances range that bring a professional cooking experience to the kitchen thanks to Artificial Intelligence and connectivity. This range is a follow-on to the hugely successful I-Master Series 5 range debuted last year.
