Housewares Business-to-business magazine for housewares retailers and their suppliers
Homeware retailer Heal’s has expanded its portfolio with a brand new store that opened in Westfield London’s White City shopping centre last Thursday (May 31).
The product range at the 426sq m branch is an edit of the retailer’s best-selling designs from its flagship on London’s Tottenham Court Road, including kitchen and dining, upholstery, cabinetry, sleep, lighting, accessories, and home fragrance.
The new store showcases a selection of items designed by the company’s in-house team, along with branded pieces from Ligne Roset, Case, Tom Dixon, Vitra, Anglepoise and Knoll. Services on offer include click & collect and interior planning.
Heal’s is part of Westfield London’s new interiors hub, which includes West Elm, BoConcept, Habitat and Natuzzi, opening throughout 2018.
The shopping centre is home to more than 300 shops, including John Lewis, Debenhams, Marks & Spencer, Currys PC World, Cath Kidston, Dwell, Dyson, Laura Ashley, Next, The White Company, Whittard of Chelsea and Zara Home.
The move to Westfield London White City comes as Heal’s marks its 200th anniversary on Tottenham Court Road.
Heal’s ceo Hamish Mansbridge said: “Our latest expansion into Westfield London marks a real achievement for us and, coinciding with our 200th anniversary on Tottenham Court Road, is a significant marker of just how far we’ve come as a business – as well as how we’ve stayed true to our heritage whilst remaining both current and ahead of the curve.
“We’re immensely proud of our journey so far, and can’t wait to be a part of the city’s newest interiors hub. This latest opening is a real statement of intent for our future plans – Heal’s may be 208 years old, but we have no intention of slowing down.”
Established in 1810, Heal’s operates five branches in the UK in addition to Westfield London White City and Tottenham Court Road, at Kingston-upon-Thames (Surrey); Redbrick Mill (Batley, West Yorkshire); Brighton (East Sussex); Mailbox (Birmingham); and Cobham (Surrey). The latter is an outlet store which opened earlier this year, following the closure of the retailer’s Westbourne Grove store in London.
