Hobbycraft launches ‘Get Started In’ campaign

Hobbycraft has launched a new ‘Get Started In’ consumer campaign, where each month throughout 2019 the retailer will focus on a different craft to inspire creativity.

This month’s focus is on crochet. Since the beginning of January, the arts and crafts retailer has seen searches for ‘crochet’ on its website increase by 78% compared with last year, and over 8,000 views on its ‘Get Started In’ crocheting web page.

Crochet is a process of creating fabric by interlocking loops of yarn, thread, or strands of other materials using a crochet hook. The name is derived from the French term ‘crochet[, meaning ‘small hook’.

Katherine Paterson, customer director at Hobbycraft, said: “Crochet is an age old craft which is seeing a resurgence, mainly thanks to fashion where we’ve recently seen lots of crocheted pieces on the catwalk. Our customers are embracing this craft as sales show – and our blog posts on ‘how to crochet’ have seen strong traffic. So look out for a surge of handmade crochet clothes and accessories this year!”

Founded in 1995, Hobbycraft bills itself as is the UK’s largest arts and crafts retailer with over 90 stores across the UK. It sells more than 35,000 arts and crafts products for hundreds of creative activities, from baking, home craft, art, jewellery making, knitting, sewing, kids’ crafts and model making to accessories for weddings, celebrations and more.

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