Home and Housewares cook up a storm at Spring Fair

Spring Fair, the UK’s most diverse, vibrant, and exciting wholesale marketplace for home, gift, fashion, and sourcing, which opens its doors this Sunday 6th until Wednesday 9th at NEC Birmingham, is delighted to reveal a huge array of new and exclusive launches and collections to the Home and Housewares sector including Kaemingk, Hill Interiors, Coach House, new launch Mint Interiors, new homewares from Joe Browns, as well as HelloFresh, The Traditional Wine Rack Company, Ruby Macaw, PlasticForte, The Silicone Straw Company, BranQ and many more. The BHETA Bira Village returns and now features a stand dedicated to Bira’s exciting new platform Neartoo.

TV chefs the Hairy Bikers will be attending the Housewares section of the show to promote their kitchenware range with ESG Ltd. ESG Ltd has been supplying high-quality homewares and electrical appliances to retailers for nearly 50 years and supplies a selection of the top European retailers. Spring Fair will see them launch the latest collections from some of the industry’s leading brands such as Daewoo, The Hairy Bikers’ Kitchenware, Prochef, and Carnaby. From cast iron pans and knife blocks to ovenware and BBQs, The Hairy Bikers range combines style and substance in equal measures, and Si and Dave will be at the show on Tuesday 7th to launch new designs to the range.

At Denby Brands, visitors will discover a host of new launches from the iconic potters including the introduction of Kiln, a collection of ceramics designed to use around the home. Using age old pottery methods, Kiln is a true celebration of British craftsmanship created using a soft calming palette of chalk white and hues of oatmeal and grey. The unique freckling glaze effect which is completely different on each item which makes every piece of Kiln one of a kind, yet it all combines to create a collection that is simple, easy to live with and a joy to have in your home. The latest launch to the James Martin by Denby portfolio –‘James Martin Cook by Denby’ – will also be on show. The carefully designed range of oven to table pieces, including kitchenware and accessories, offer functional as well as stylish pieces.

Situated in Hall 8, Housewares also now incorporates Small Domestic Appliances from brands including EPE International, RKW, and Ultimate Products. Housewares will be serving up the best in culinary must-haves, from the latest innovations in cookware and kitchenware to the most beautiful tableware décor and dining ideas. Brands already signed up for larger stands include RKW, Ultimate Products, The DRH Collection, T&G Woodware Ltd, David Mason Design Ltd, Apollo Housewares, Bluestem Group, Captivate Brands, Creative Products, Kuhn Rikon and many more. Visitors will also discover a host of high-end European brands including Jomafe from Portugal, Olivawood from Tunisia, as well as Costa Nova, Casafina, Gusta / Kapimex, Atmosphera and Secret de Gourmet on the My Gifts Trade stand.

In a repeat of the initiative launched at the 2020 show, Spring Fair collaborates on the BHETA Bira Village for 2022, and will host a curated edit of brands including Data Housewares, Connect Distribution and Toolstream, plus Bira’s Neartoo stand. Created by Indies for Indies the new Neartoo shopping platform by Bira showcases the best of the UK independent high street. Developed in the wake of the pandemic, which resulted in at least one in five independents close for good, the nationally advertised platform will be offering indies the chance to rebuild and grow their business on an easy-to-use platform designed for them. The online platform, Neartoo.co.uk, aims to complement their physical store and help indies move to a ‘hybrid’ model of retailing.


Jay Kauldhar, Key Account Director, Hyve Group Plc and Head of Everyday, Housewares and Retail Solutions at Spring Fair says; “If I could offer buyers one piece of advice it would be not to miss out on Spring Fair 2022. As well as being very excited to welcome the Hairy Bikers to the show with ESG Ltd and showcase incredible brands in the BHETA Bira Village, there are going to be so many opportunities to discover new products and stock-rich brands within Housewares and across the rest of the show. It really is the ultimate shop for shops and the entire Spring Fair team are eager to get onsite and showcase two years’ worth of hard work to deliver the best retail marketplace in the UK.”

Visitors to Home, Living & Décor will discover the home of decorative interiors and furniture. Showcasing the most stylish and on-trend furniture, textiles and decorative interior accessories from exclusive brands including Coach House, Hill Interiors, Malini, Fifty Five South, Maison Berger, and Walton’s & Co. Also showing exclusively in the UK at Spring Fair in the heart of Home, Living & Décor in Hall 6, Dutch brand Kaemingk will present its beautiful, unique, and creative decorative items for home and garden and decorations for all seasons.


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