Housewares Business-to-business magazine for housewares retailers and their suppliers
A new gardening lifestyle business called Home & Garden Plus has announced a partnership with TV shopping name JML.
Home & Garden Plus will broadcast on JML Sky Channel 642 from today (March 9). It will offer a range of gardening offers including, bedding plants, bulbs, hardy perennials, trees and shrubs, fruit, herbs, vegetables, baskets, pots and gardening equipment. The Home & Garden Plus website, www.HomeGardenPlus.com, will initially offer a range of garden essentials, grow your own and garden hardware.
The new venture incorporates a media production and retail arm under one umbrella. It is the brainchild of former Bid TV controller of channels and TV presenter Andy Hodgson, and horticultural veteran Peter McDermott. Both will appear as presenters on JML and Home & Garden Plus.
Andy said: “Having spent years presenting various TV shows, I realised that there was very little gardening content on TV. In fact, the offering was incredibly poor! Gardeners will love our one-stop shop for all gardening needs, including a mixture of informative shows and brand new offers.”
He added: “We’ll also produce programmes for broadcast on TV and online. We’ve already secured several famous faces to front the new shows. This is just the start. We have extensive plans for the brand and plan to be the portal for lifestyle gardeners in Europe.”
Fellow co-founder Peter McDermott said: “It’s a hugely exciting time for television gardening. There are so many outstanding programmes on terrestrial channels that are creating a new interest in gardening to all age groups. But we’re hoping to bring a complete gardening solution, by combining top-quality programming and information with everything a gardener needs in one place.”
JML sales director Rob Falconer noted: “It’s the perfect time to launch a new gardening offering for our viewers. We’re delighted to be partnering with two veterans in the field of horticulture and TV shopping.”
