Next month Home Hardware retailers will collectively distribute over 1.1 million Home & Garden brochures and leaflets – an increase of over 4% on the previous year.
The price aggressive ‘Spring Deals’ promotion features big savings from housewares brands such as Horwood, Russell Hobbs, Morphy Richards, Kenwood, Vileda and Salter.
Beverley Wood, Home Hardware’s marketing manager, said: “We’re thrilled with the increased print runs on both the leaflets and brochures. This brochure is packed full of great gardening and home offers and is sure to inspire green fingered gardeners and home lovers.
“Following market research, we’ve relocated the overprint block to the top of the front cover page, and updated our retailers’ overprints to ensure their message is succinct, up-to-date and gives maximum impact to consumers.
“We are constantly working to ensure our brochures appeal to both retailers and their customers alike.”