Housewares Business-to-business magazine for housewares retailers and their suppliers
Homebase will unveil a new campaign this evening designed to ‘bring to life the magic of transforming your home at Christmas’.
The 30-second advert from the home enhancement retailer breaks on TV tonight (Wednesday November 19). It depicts a family transforming their uninspired dining room table and living room by revealing brand new, on-trend Christmas decorations and homewares, from Christmas trees and lights, tableware and soft furnishings.
Homebase marketing director Jo Kenrick said: “Christmas is all about spending time with friends and family – and we know that people love to go all out with finishing touches at this festive time of year. Hosting doesn’t need to be stressful and planning is key. Make sure you not only think about turning your home into a festive grotto, but remember to tackle the little jobs, such as freshening up the spare bedroom, which will make your guests feel comfortable too.”
Homebase sells around 38,000 products for the home and garden via 316 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people across the business. Homebase is part of Home Retail Group.
