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Cookware ranges will be among the Homebase products to benefit from the retailer’s new sponsorship deal with Food on 4 television programmes.
Dining furniture, grow-your-own products and Homebase’s exclusive ranges of Odina and Schreiber kitchens will also be showcased as part of the 19-month package.
The sponsorship bumpers will be seen on food programmes across Channel 4 and More 4, including Ramsay’s Kitchen Nightmares USA, Simon Hopkinson Cooks, Ottolenghi’s Mediterranean Feast and The Fabulous Baker Boys as well as programmes such as Nigella Bites, Jamie’s Kitchen Australia and Nigel Slater’s Simple Suppers on Good Food.
Jo Kenrick, marketing director for Homebase, said: “In sponsoring Food on 4 we believe we have the perfect platform with which to promote our exclusive Homebase kitchen ranges and our wider home enhancement products to a relevant, targeted audience.”
