The results of the Housewares100 have landed, and this year’s Best of the Best list highlights the standout products capturing the attention of retailers and consumers alike. From innovative kitchen tools to stylish cookware and playful homecare solutions, the 2025 selection reflects the creativity, quality, and versatility driving the housewares market today.
OXO Etched Box Grater with Removable Zester
OXO takes a top spot with its Etched Box Grater featuring a detachable zester. Combining four ultra-sharp etched surfaces, a coarse and medium grater, a slicing blade, and a removable zester, this tool makes food preparation quicker and cleaner. A non-slip base, soft-grip handle, and integrated measuring container enhance safety and convenience, while dishwasher-safe construction ensures easy clean-up. Its multifunctionality and trusted OXO reputation make it a must-stock item for retailers.
Cole & Mason Kenton Mill Collection
The Kenton Mill Collection from Cole & Mason blends heritage with contemporary colour and design, earning a Best of the Best distinction. Available in six vibrant shades inspired by culinary ingredients, the 150mm mills feature interchangeable salt and pepper knobs and an ultra-sharp ceramic grinding mechanism. Compact, versatile, and ideal for gifting, the collection combines style and functionality, appealing to both new and loyal customers.
Scrub Daddy Disney Stitch
Scrub Daddy UK Ltd brings fun to cleaning with its Disney Stitch Scrub Daddy. Made from the brand’s patented FlexTexture® material, this licensed edition adapts to water temperature for tough or gentle scrubbing, is scratch-free across multiple surfaces, and dishwasher safe. Its playful design and collectible status make it a standout addition to homecare ranges, offering retailers a product that drives excitement and repeat visits.
Good Food in Partnership with Tower – 10 Litre Oven and Basket Air Fryer
The dual-sided 10 Litre Oven and Basket Air Fryer merges Tower’s appliance expertise with BBC Good Food’s culinary know-how. Featuring Vortx technology, it cooks 30% faster with minimal oil and offers simultaneous cooking on both sides, plus ten pre-set modes. Compact, versatile, and health-conscious, the appliance appeals to time-poor consumers and is backed by two trusted British brands.
Viners Assure Knives
Viners’ Assure Knife Range, developed with safety campaigner Leanne Lucas, combines responsible design with high-quality performance. Featuring square-tipped blades, ergonomic soft-touch handles, and a black non-stick coating, the knives reduce the risk of injury without compromising functionality. Stocking this range allows retailers to meet consumer demand for safe, reliable, and stylish kitchen tools.
Le Creuset 24cm Round Casserole Volcanic
The Le Creuset 24cm Round Casserole continues the brand’s tradition of quality and timeless design. Cast iron construction ensures even heat distribution, while the tight-fitting lid retains moisture for richer flavours. Durable, elegant, and suitable for multiple cooking methods, this casserole is a versatile addition for both home cooks and professionals.
AQUAPHOR 3.8L Lago Jug with Maxfor+ Filter
Combining style with high-performance water filtration, the AQUAPHOR Lago Jug delivers clean, safe drinking water for families. Its Maxfor+ filter removes chlorine, heavy metals, pesticides, and even microplastics, while a built-in filter-life indicator ensures convenience. Ergonomic design and dishwasher-safe construction make it a practical yet stylish home essential.
mySpike
mySpike Ltd’s versatile cooking tool for ovens, BBQs, and air fryers earned recognition for its ability to deliver consistent results across three sizes. Compact, efficient, and heat-conductive, mySpike enhances tenderness and flavour while offering optional serving boards for presentation. It has proven appeal to chefs, home cooks, and culinary enthusiasts alike.
AdHoc Impact Pour Over Coffee Maker
The Impact Pour Over Coffee Maker combines precision and design for coffee lovers. Available in 600ml and 1000ml sizes, its heat-resistant, flavour-neutral glass preserves the aroma of freshly ground coffee. The permanent fine filter and stylish design make it a standout product for retailers seeking high-quality coffee solutions.
Drinkmate OmniFizz
The OmniFizz from Drinkmate brings a new level of versatility to home carbonation, able to carbonate juices, teas, cocktails, wine, and even flat beer without dilution or over-foaming. Completely cordless and compact, it encourages healthier drinks while reducing plastic waste, offering retailers a unique, modern addition to their home beverage ranges.
The Housewares100 Best of the Best 2025 celebrates the products that combine innovation, design, and practicality, offering retailers a curated selection of the most exciting items shaping the housewares sector today.
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