Hunt is on for Best of British high street windows

Has one of your shop window displays had a noticeable impact on driving customers into your store? If you’ve had a winner of a window display, that has encouraged shoppers to buy, then Ipsos Retail Performance wants to hear about it.

The independent market research company has launched The Ipsos Retail Prize to celebrate Britain’s most visually creative and effective high street designs.

And with the whole country gripped by Jubilee and Olympic fever this summer, the theme for the first Ipsos Retail Prize is Best of British.

“What is it that catches the eye?” the company asks. “Is it stark minimalism, clever aerial props, or red, white and blue ‘pomp and circumstance’ in bold eye-popping colours that gives the store that ‘WOW’ factor and makes a visit inside totally irresistible?

Peter Luff, president of Ipsos Retail Performance said: “First impressions count in retailing and the importance of visual merchandising, to engage and inspire customers into the store, is a very important means of increasing footfall and sales,” said. “This is why we are celebrating the art of window design with the Ipsos Retail Prize.’

Retailers can nominate their own shop window displays for a chance to become Best of British. There are two prizes for two categories of retailer: chain/department stores and independent retailers.

All nominated images from retailers will be judged by a select team at Ipsos Retail Performance and the winners, to be announced in October, will each receive a certificate and luxury afternoon tea. The closing date for submitting entries is September 30.

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