John Lewis Home Comforts range ‘can claim biggest reaction to a new launch’

The final week of Clearance sales and the upcoming Olympics helped lift sales by 17.3% to £70.3m for the week to July 14 at John Lewis.

Sales of electricals and home technology products led the way at the department store group, with customers favouring premium products and investing in higher price points, from blenders through to coffee machines.

Commenting on total home sales, John Lewis operations director Dino Rocos added: “The Home directorate drove sales at 8.9% on last year, with a great mix of Olympic sales and core product areas such as Bed and Bathshop. The gloomy weather lifted Lighting sales to 23% versus last year, and the new Home Comforts range in Cooking and Dining has landed well – and can now claim the biggest reaction to a new launch.”

The Home Comforts range includes bakeware, kitchenware, kitchen textiles and storageware.

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