Housewares Business-to-business magazine for housewares retailers and their suppliers
IKEA will launch a new range in-store and online in February called DELAKTIG, designed in collaboration with Tom Dixon OBE.
The self-taught British designer is creative director of the brand ‘Tom Dixon’, which specialises in lighting, furniture and accessories. He has created a 28-piece modular furniture collection, which comprises sofas and accessories, retailing from around £50.
The Swedish home furnishings giant said DELAKTIG (which means ‘being involved’ in Swedish) is ‘based around a platform which can be personalised to cater for the growing need of fluid living’. Grooves in the platform’s aluminium frame add to its adaptability, allowing for clip-on furniture, such as side tables and privacy screens.
The retailer explained: ‘With more people than ever flocking to cities – and British homes now being the smallest in Europe – the need for furniture that is adaptable and can have multiple uses is becoming ever more important.’
Tom commented: “You get married or you split up, and you might want a different configuration. Or maybe you’re renting out a spare room to somebody. Don’t chuck DELAKTIG away if you’re finished with it – turn it into something else, something new. Or save it for your children so they can take it with them when they move out.”
IKEA living rooms sales leader Luis Lopes added: “We’re really excited to be collaborating with Tom Dixon. Modular furniture is becoming ever-important in today’s homes and we wanted to create a range that could reflect people’s living needs and, at the same time, bring style to people’s homes. DELAKTIG is an adaptable product that can cater to all different tastes and respond to those who desire flexible and fluid living throughout their home.”
For customers that want to add more customisation to the products, Dixon’s own team is releasing exclusive DELAKTIG accessories, while Bemz will be producing a limited run of covers for the furniture.
