JWP reveals Lock & Lock pet project

JWP has added a new Pets range to its Lock & Lock collection of containers.

JWP reveals Lock & Lock pet project

The nine-strong range caters to the highest consumer demand areas within the domestic pet and wild bird spectrum, and will store pet food and accessories for dogs, cats and kittens, rabbits, gerbils, guinea pigs, hamsters and wild and domesticated birds.

Made of the same high-end materials as the regular domestic Lock & Lock containers, the Pets range is airtight, liquid-tight and will prevent the escape of odours from pet foods. The containers are also vermin-proof and, where appropriate, they feature a carrying handle or flip-top lid for easy access or pouring.

The containers, with capacities ranging from 2 to 12 litres, feature a bespoke photographic sticker to provide a unique identity and to set them apart from the standard food containers.

JWP says the pet sector continues to grow very rapidly in the UK, and that by diversifying into this sector Lock & Lock can be merchandised within two sections of stores for maximum impact and increased overall revenue.

Retail price £4.75 to £20.45

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