Housewares Business-to-business magazine for housewares retailers and their suppliers
Last month’s German trade show Ambiente featured the SOLUTIONS exhibition, described as ‘a visitor magnet featuring clever and intelligent product innovations for kitchen and household’.
Kitchen Craft’s Master Class Crusty Bake was one of only 22 items chosen by London-based product designer Sebastian Bergne to feature in the presentation.
Kitchen Craft marketing controller Claire Budgen said: “Ambiente is the world’s leading consumer goods fair, showcasing an extraordinary number of new products. So we are particularly proud to have been chosen to be part of the Solutions presentation, which displayed an elite group of products and proved to be a hub for buyers seeking inspiration from these new innovations”.
Crusty Bake is a new take on Kitchen Craft’s award-winning Master Class bakeware. It features a series of perforations designed to let the moisture out and the air circulate resulting, the company says, in ‘perfectly crispy pastry and dough’.
A total of 4,811 exhibitors from 94 countries showed their latest products across 328,500sq m (gross) at this year’s show. The event, which occupied the Frankfurt Fair and Exhibition Centre, ran from February 13 to February 17.
