Sabichi partners with Vicrila

Housewares supplier Sabichi has announced a new collaboration with Spanish glass manufacturer Vicrila.

Sabichi partners with Vicrila

Sabichi said the move came as a natural progression as it seeks to increase its tabletop range and feature glass within its dining category. Celebrating 21 years in business, Sabichi works with over 30 high street brands and retailers and has a product portfolio of 900 SKUs.

Vicrila is located in Bilbao, Northern Spain, and has more than 120 years of experience in manufacturing glassware, producing 600,000 pieces a day. The collaboration will supply Sabichi’s retail partners with glass products in the Vicrila brand, as well as private label programmes for other retail partners. The initial range comprises 35 products.

Sabichi director Sachin Bagga said: “We believe in offering high quality products and a vast category selection to suit all tastes – and are delighted to announce this partnership. We are keen to showcase our new glassware range and highlight to consumers and retailers that we are truly a one-stop-shop for all discerning homemakers.”

David Nadeau, Vicrila country manager food service France added: “We feel that this partnership will give Sabichi the possibility to have a full service offering within the dining category, and in turn this will be more attractive for its customers. For us, this partnership gives us a chance to get into the retail market in UK, which means getting visibility for Vicrila since our products will be on shelves.”

Check Also

Nfinite expands product visual creation offerings for CPG companies

Nfinite has expanded offerings for CPG and released new insights from independent research conducted by …