Housewares Business-to-business magazine for housewares retailers and their suppliers
More Than Group has signed a new contract with actress Jane Asher, extending their agreement to work together for a further two years.
The company has been selling non-stick bakeware endorsed by Asher since 2006. The range has now grown to include a selection of non-stick liners (including a sheet, a metre roll, cake and loaf liner) plus a silicone pastry mat to protect kitchen work surfaces.
More Than says Asher spent months testing different ranges and qualities of bakeware before she found a range she was happy to work with. All the products are available from her own shop as well as from cookshops and department stores.
