Housewares Business-to-business magazine for housewares retailers and their suppliers
With BBC2 TV series ‘The Great British Bake Off’ inspiring the nation to pull on their pinnies, John Lewis has revealed its top 10 baking accessories based on current year-on-year sales figures.
The department store group’s assistant buyer for cookshop Rebecca Fletcher said: “With ‘The Great British Bake Off’ effect really taking off, we’re seeing strong sales in all areas of baking at John Lewis, as customers aspire to become a star baker at home, from small essentials like measuring cups and spoons through to big ticket items like stand mixers.”
Here is her list and comments:
Number 1: “A must have for all bakers, sales of measuring cups and spoons are +167%”
Number 2: “Essential baking tools’ such as palette knives and spatulas are +77%”
Number 3: “With more people choosing to make their own jam’ preserving is +74%”
Number 4: “The humble rolling pin is a firm favourite with sales +68%”
Number 5: “Joint position held by mixing bowls +60% and cake servers +60%”
Number 6: “Show-stopping stand mixers secure a position with sales +58%”
Number 7: “Inspired by professional kitchens, blowtorches are +37% – ideal for finishing off meringues and crème brûlées”
Number 8: “Multitasking food processors, which are a great time-saver for sweet and savoury bakes are +32%”
Number 9: “Customers get creative with icing tools +29%”
Number 10: “Handmixers are +26% – ideal when space in the kitchen is limited”
