John Lewis has pledged to sell 15% more UK-made products in its shops over the next two years.
The department store group has increased its UK supplier base from 132 to 207 over the past year. Sales of UK-sourced products totalled £480m in 2012, which is an increase of 9%.
The announcement comes on the 60th anniversary of John Lewis’s manufacturing arm, Herbert Parkinson in Lancashire, which makes home furnishings such as duvets, pillows and cushions.
Herbert Parkinson managing director Stuart McDonald said: “UK manufacturing remains a key focus for John Lewis so it’s apt that we are able to launch this target at a time when we are celebrating 60 years as Partners of John Lewis, and our commitment to UK manufacturing.”
The campaign will be accompanied by John Lewis’ ‘Made in UK’ logo, which highlights goods made by British suppliers with a small union flag. Some 10,500 products already carry this symbol.