Housewares Business-to-business magazine for housewares retailers and their suppliers
KitchenAid is celebrating its 100 year anniversary with the introduction of the limited edition Queen of Hearts collection in Passion Red.
The collection features a stand mixer, blender, food processor, hand mixer, hand blender, kettle and toaster, all with unique commemorative features including a trim band with miniature red hearts and a logo celebrating 100 years of KitchenAid.
The company said: ‘When KitchenAid launched the iconic stand mixer 100 years ago in 1919, it was only available in white. In 1955, Sunny Yellow, Island Green, Petal Pink and Satin Chrome were introduced. Today, the mixer is offered in over 15 colours.
‘Since the introduction of the original stand mixer in 1919, its quality and the range of colours has set it apart. We know that some customers will invest in the complete collection, while others will simply choose appliances to complement what they already have. The range and variety of price points means there’s something for everyone in the new collection, and we hope everyone will be able to share the love for the celebratory Queen of Hearts.’
