Two housewares retailers teased customers by unveiling new products last Sunday (April 1).
Housewares chain Lakeland announced on its Twitter feed that it was launching its ‘first ever window cleaning solution, created using the waters from beautiful Lake Windermere – just down the road from our head office’.
But a click on the link revealed the message: ‘We’re sure you spotted our April Fool! Sadly even we can’t work miracles with the waters of Windermere. However, we have worked hard to put together an extensive range of tried-and-tested specialist cleaners, all guaranteed to help you get the job done with minimal effort.’
Meanwhile, Swedish brand Clas Ohlson announced that it planned to celebrate its 100th birthday this year (that bit’s true), with the launch of a new product: bottled ‘Swedish Air’.
The retailer said: ‘Once purchased, consumers will open their bottles of Swedish Air in their home or workplace and enjoy a breath of 100% pure Swedish air for themselves.’
The product will be bottled in the areas surrounding Clas Ohlson’s founding town of Insjön, the announcement said, and go on sale on April 1 at Clas Ohlson stores in Kingston-upon-Thames, Reading, St Albans, Manchester, Liverpool and Croydon, retailing at £01.04.
Clas Olsen director of design Flora Lopias (the clue is in the name) commented: “Swedish culture and design is increasingly popular across the world, in areas from homeware to technology to diet and lifestyle. Now, British customers will even be able to breathe like a Swede.”