Le Creuset to make Autumn Fair 2016 debut

Autumn Fair organiser 121i Event Group says the show will return in September with ‘a stellar line-up of new brands’.

The event, which will take place at the NEC in Birmingham from September 4-7, is set to attract more than 27,000 visitors who will view the wares of over 1,400 exhibitors across 12 show sectors of the gift and home industry.

A new addition to the exhibitor line-up is cast iron cookware brand, Le Creuset, that will be exhibiting at Autumn Fair for the first time. Michael Faulkner, national account manager of Le Creuset, said: “The timing of Autumn Fair works really well as Le Creuset launches its consumer campaigns for the second half of the year.In addition, the show will be used as a platform from which to launch a range of new gifting products perfect for Christmas, from £12 and upwards.

“Autumn Fair is also a great opportunity for us to reach out to the independent cookshop sector and meet face to face with our stockists as well as extending our reach to potential new business sectors.”

Other brands set for an inaugural Autumn Fair experience include Hubsch, Lafinesse, Kaemingk, Vita Lighting, Nordlux, (Home, Contemporary Gift & Home and Lighting) and The Little Posy Print Company, Ginger Ray and Pomegranate Europe (Greetings, Gift & Craft).

Returning brands include Pacific Lifestyle, Light & Living, Sophie Allport, Suck UK and Pad Home (Home, Contemporary Gift & Home and Lighting), Widdop & Co, The Straits Trading Co. and Fiesta Studios (Greetings, Gift & Craft)

Visitors can also take part in free seminars on the theme of ecommerce trading in the dedicated E-Commerce Theatre. Confirmed speakers to date include Facebook’s Niall Hanlon, Twitter’s senior retail account manager Catherine Bennet and award-winning interiors blogger Jen Stanbrook of Love Chic Living. Commenting on her upcoming seminar, Jen Stanbrook said: “I’m looking forward to sharing my experiences, methods and strategies on how to harness the game-changing power of Pinterest and how ultimately, this can play a major role in boosting traffic, engagement and sales for any business in any sector.”

Other speakers include Lisa Cooney of One World Trading Company) and Mette Downer, ceo of The Great Gift Company).

Also new for Autumn Fair this year is Meet The Experts, in which industry names will host one-on-one retail clinics offering visitors the opportunity to speak directly to experts around any retail challenges that they face in their own businesses. The names of the experts will be revealed in the coming weeks.

i2i Events Group portfolio director Naomi Barton commented: “We’re thrilled to be welcoming new brands and speakers to the show for their first Autumn Fair experience, as well as welcoming back loyal exhibitors for another year. We are committed to growing the show content, giving visitors additional reasons to attend and making Autumn Fair an unmissable date in the gift and home trade show calendar.”

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