Lifetime Brands host independents focused soirée with Michel Roux Jr.

On the back of their Spring Showroom event earlier this month showcasing 100’s of new products, Lifetime Brands welcomed independent customers on Tuesday 20th February to their showroom soirée – hosted in conjunction with world famous chef Michel Roux Jr. and the AIS INDX show.

The evening kicked off with the sound of cork bottles popping, with everyone ready for an evening of great food and great company. Customers enjoyed cooking demos and tips and tricks, personalised cookbook signings and a three-course meal cooked in the Lifetime Brands showroom.

“What a truly unforgettable evening. A very special event for our much loved independent customers, with a VERY special guest appearance,” said Matthew Canwell, managing director. “We are a business that always has and always will continue to support our independent partners and being able to host and thank our customers in our showroom in this way was and is simply brilliant. It was fantastic to see customers so delighted. With a meet and greet for all of our staff earlier in the day too, it’s safe to say that our Birmingham HQ was buzzing from day to night! A special thanks to AIS and INDX Home for helping us put together such a fantastic evening for our partners and their members.”

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