Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares distributor Spearmark International is the latest licensee to snap new design property It’s a Wild Life.
Created by graphic design agency Form Advertising, It’s a Wild Life’ brings together ‘fashion, style and humour through a blend of design and photography,’ Spearmark said. The brand combines wildlife with human characteristics and accessories.
Spearmark is a designer and distributor of children’s lunchware, tableware and drinkware products. The company is set to develop a range that includes lunch bags, mugs, travel cups and bottles.
“It’s a Wild Life is fresh, funny and stylish so it’s no wonder the licensing community wants to be involved,” said Bulldog Group managing director Rob Corney. “The brand is gaining huge momentum and the fact we are in advanced product development with leading industry partners already is testament to its extraordinary potential.”
