LIMA names hottest licensed properties

The hottest-selling licensed properties and products of the past year were recognised last Monday in the International Licensing Excellence Awards, organised by the International Licensing Industry Merchandisers’ Association (LIMA).
The winners were announced at the LIMA awards ceremony on June 11, held during Licensing International Expo 2012. The awards honour the best, most successful licensed properties, products and campaigns in eight categories: Art or Design; Character or Toy; Corporate Brand; Film, Television, Celebrity or Entertainment; and Sports.

Among the top winners are Angry Birds from Rovio Entertainment, which flew away with three awards, including Best Licensed Programme and Best Character/Toy Brand Programme of the Year.

The winner of the Best Art or Design Programme of the Year is The Victoria and Albert Museum (by The Victoria and Albert Museum/V&A Enterprises), while Navigate scooped the Best Art or Design Licensee of the Year for the Very Hungry Caterpillar range of children’s gardening products, developed under its licence with The World of Eric Carle.

LIMA President Charles Riotto said: “We are excited to celebrate all of our winners – an impressive ‘who’s who’ of brands and companies from around the globe that achieved outstanding success in licensing in 2011.It is particularly gratifying to see classic brands sharing the spotlight with newer favorites.”

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