Housewares Business-to-business magazine for housewares retailers and their suppliers
Small appliance manufacturer Magimix has joined the British Home Enhancement Trade Association (BHETA).
The company offers a range of products covering three categories: preparation (food processor, juicer, blender, mini chopper, ice cream maker, slicer); cooking (steamer, fryer) and breakfast (toaster and Nespresso coffee machine).
BHETA said: “Magimix has become famous for products designed to make life simpler for the serious cook. Most have their roots in professional products designed for commercial use and for this reason, they carry strong domestic use guarantees and a dedicated after sales service. Magimix innovations are designed to enable cooks to succeed with the most demanding tasks quickly, easily and quietly – and for the committed cook, the possibilities are endless.”
BHETA home enhancement sector director Will Jones commented: “Magimix is one of the great brands in the small domestic appliance sector and indeed in housewares generally. We are delighted to welcome Magimix to BHETA, especially as the credibility of its heritage and expertise can only add to our ability to create really good business development opportunities for all our members.”
