Housewares Business-to-business magazine for housewares retailers and their suppliers
As cinemagoers storm the multiplexes to see Mrs Brown’s Boys D’Movie, licensing and brand development company Rocket Licensing, which manages the licensing programme for the brand and BBC comedy series, has revealed that the latest Mrs Brown’s Boys licence award is for a range of kitchen textiles.
Poplar Linens is to develop a Mrs Brown’s Boys range, which includes oven gloves, aprons, tea towels, ironing board covers and reusable shopping bags. All will be illustrated with images of Dublin’s most famous matriarch.
The range will go on sale in September in more than 200 branches of supermarket chain SuperValu and convenience retailer Centra across Ireland, targeting both the kitchenware and gifting markets in the run-up to Christmas. Discussions are also in progress to bring the range to the UK.
Poplar Linens business development manager Colm Walsh said: “The overwhelming success of Mrs Brown’s Boys means that there’s hardly anyone who doesn’t know the show — and especially the kitchen where Agnes Brown spends so much of her time. That’s why we jumped at the chance to bring her to this range of textiles.”
Rocket Licensing joint managing director Charlie Donaldson added: “With the TV show and screen version keeping awareness sky-high, not to mention the Christmas gifting market getting closer, the timing of this product from one of Europe’s biggest and best names in home textiles is perfect. We’re sure the Mrs Brown’s Boys kitchen textiles will be a massive hit at retail both as gifts and as useful and entertaining kitchen accessories.”
Mrs Brown’s Boys licensing programme has already enjoyed success in ringtones, apps, apparel, cardboard cut-outs, facemasks, gifts and novelties, greeting cards, posters, badges, and calendars.
