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Premium portioned coffee brand Nespresso is expanding its presence in Ireland with the opening of a flagship boutique on Dublin’s Duke Street on Tuesday (October 14). The new outlet joins existing in-store boutiques at branches of department store group Brown Thomas in Dublin and Cork.
Nespresso UK and Ireland managing director Brema Drohan said: “We’re thrilled to open our first standalone Irish boutique in the heart of Dublin. The Irish coffee market is growing, as the appetite and desire for quality coffee increases. Our new boutique responds to this demand, and gives us the opportunity to build an even closer relationship with Nespresso Club members locally – and ensure they can fully discover our high quality coffee and innovative machines, as well as deepen their knowledge of coffee sourcing and flavour profiles.”
Designed by a dedicated team of architects and designers in Switzerland, the boutique aims to offer ‘an immersive, personalised experience, where customers will discover the entire Nespresso product range, taste Nespresso Grand Cru Coffees and enhance their own coffee expertise’.
It features a five metre high library display wall showcasing Nespresso’s full range of machines and accessories, and a tasting bar where customers can explore and enjoy Nespresso’s full range of 22 Grand Cru coffees. Coffee specialists will be on hand to help visitors discover how to identify flavours, notes and aromas, as well as provide insight into the origins of each Grand Cru and how the beans are sourced and roasted.
Nespresso Club members with an ‘N-Pass’ can enjoy exclusive access to the boutique’s self-serve area – the first of its kind in the UK and Ireland – where members can select and purchase their own Grands Crus. There is also a club room that offers members ‘a tranquil oasis’, where they can learn about the range of privileges and services available to them; a recycling zone, where members can drop their used capsules and learn more about Nespresso’s recycling scheme; and a PickUp where customers can collect an order placed through the customer relationship centre just two hours earlier.
Headquartered in Switzerland, Nespresso operates in almost 60 countries and has more than 9,500 employees. In 2013, it operated a global retail network of over 320 exclusive boutiques.
