New Lifestyle zone to launch at Autumn Fair

There is now less than a month to go before Kitchen, Dining & Housewares returns to Hall 2 of Birmingham’s NEC at Autumn Fair International.

New Lifestyle zone to launch at Autumn Fair

Along with the 120 suppliers in this sector the hall will also host a new Lifestyle zone devoted to design-led, contemporary product for the kitchen and tabletop.

The show’s organisers say buyers in this market will be able to view a carefully-edited display of trend-focused new products ahead of the Christmas trading season within the zone. Exhibitors here will include Menu, Bodum, Morinox and IT2.

Hall 2 will also see the return of the popular Cook Live! feature, an interactive kitchen theatre where top chefs will demonstrate how it should be done in the kitchen, using products launched by exhibitors in this sector.

Autumn Fair presents a comprehensive selection of product across nine show sectors, where 1,600 exhibitors from 29 countries will launch 60,000 new products.

Some 400 companies will be new to the show in 2011, including Rayware, Vogue International, Jarden Consumer Solutions and Alfred Franks & Bartlett.

Autumn Fair will also put a strong emphasis on future trends, with forecaster World Global Style Network holding court in a specially-created Trend Bar feature in Hall 3.

All buyers attending the exhibition will be able to pick up a free trend report from this section of the show to help guide their product sourcing.

Another new initiative at this year’s event is the Retail Store in Hall 5, featuring a host of innovative solutions for retailers seeking advice on how to refresh their shops. It will incorporate new Epos systems and the latest in shop displays and security.

Autumn Fair runs from Sunday September 4 to Wednesday September 7 2011, with the Volume Hall open one day early.

Check Also

Nfinite expands product visual creation offerings for CPG companies

Nfinite has expanded offerings for CPG and released new insights from independent research conducted by …