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The Conran Shop is changing, with a radical redesign of its flagship store in Chelsea.
The new look is the first phase of a year-long programme that is to be rolled out across the group. Fifty per cent of the existing range has been changed with more than 3,000 new lines – 6,000 lines in total.
The Michelin House flagship store in south-west London, which celebrates 25 years of trading this year, is designed to ‘provide a single destination for the best and most beautiful designer homeware in the world,’ the retailer says.
Having undertaken extensive research over the past 12 months, the new concept focuses on room sets and the ‘edit’ of objects. Much of the inspiration has come from The Conran Shop founder Terence Conran’s country home – Barton Court.
A spokesperson told HousewaresLive.net: “The kitchen and dining department at The Conran Shop will receive a completely new look and feel. The product mix is totally changed with a lot more bespoke and exclusive products as we work with the finest manufacturers around the world. We have a fully working kitchen from Bulthaup and there will be other collaborations to come. There will be a fine dining range launching later in the year – featuring products that you cannot get elsewhere.”
