2015 Housewares Innovation Product Awards judge Alan Coxon has announced that he will be producing, directing and presenting a new TV series.

The TV chef, author and British Ambassador for Food, Drink and Tourism will be filming in China in May 2015 with 12 leading Chinese celebrity chefs. The shows will be transmitted both across China and the Western territories.
Alan said: “There are several projects in development and there are many varied opportunities for housewares companies interested in getting their product exposed to a very wide audience with both product placement or with direct sponsorship. In addition to the series there is also a calendar and a book currently being discussed to accompany the show.”