Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Joseph Joseph has partnered with ecommerce specialist Tryzens, to deliver a brand new website.
Joseph Joseph head of online Mike Warwick explained: “We needed a site that would: become the font of all knowledge for our products and brand, develop in line with our ambitious growth plans, and help us achieve penetration into various global markets.
“In addition, we wanted to be able to proactively respond to customer interactions and site activity ourselves, rather than accessing through an external source. On top of all of this, we needed a cost-effective system that would give us a site that reflected our brand ethos.
“Collaborating with Tryzens has enabled us to achieve this. Their immediate consultation and expertise have proven to be of real benefit to our business, as they quickly recommended that we re-platform our site using Magento software. The functionality suited our needs perfectly and has ensured that our site is flexible.
“With the Magento platform, we can localise storefronts for different countries, bringing the website in-line with our international ambitions. Tryzens’ in-house design team have worked closely with our own experts to develop a website that really captures the appeal of our brand. Our new site not only suits our expanding business goals, but is also much more in-line with our ongoing branding activities.”
Tryzens has partnered with Joseph Joseph in a two-year agreement, under which Tryzens will monitor the new site, ensuring continuous maintenance.
Paul Green, business development manager at Tryzens, commented: “Joseph Joseph came to us with specific changes they wanted to make to their ecommerce platform. By working closely with the founders and design team, we were able to provide them with an offering that suited their current needs and future expansion plans.
“The website has been transformed, both in design and from a back-office perspective. We look forward to our relationship continuing to grow, as Joseph Joseph’s business continues to expand worldwide.”
