Non-stick market value soars by a quarter

Non-stick cookware and bakeware has enjoyed remarkable growth over the last year, both in terms of units sold and value.

The cookware and bakeware market as a whole has also flourished, according to new research from GfK Retail and Technology, which reveals that volume sales in the 12 months to the end of August were up 10.7% over those of the previous 12 months.

But non-stick pieces were the sole reason for the overall growth, with products lacking a non-stick coating actually declining during the same period.

Non-stick sales increased by 18.5% in volume over the year and by over 24% in value. The average price consumers spend on a piece of non-stick cookware or bakeware rose to £7.56 in the period July 2010 to August 2011 from £7.20 in the same period a year earlier.

This is now considerably higher than the £6.94 typically spent on cookware without a non-stick coating.

Of all the consumer expenditure on cookware and bakeware, 68% is now on non-stick products, says GfK.