Housewares Business-to-business magazine for housewares retailers and their suppliers
The second edition of the Cake & Bake Show kicks off this weekend at Manchester Central.
The event is being held from April 5-7 in the heart of the north-west city. It is sponsored by Lakeland, Sainsbury’s, Squires Kitchen and Bonne Maman, while the headline sponsor is BakingMad.com, billed as the UK’s most visited home baking website.
Offering baking fans the chance to see their favourite baking stars, take part in classes, show off their baking and sugarcraft skills and an array of baking and cake decorating equipment, the show is described as the UK’s biggest experiential event dedicated to all things baking’.
Housewares exhibitors include Bamix, Falcon Products, Renshaw, The Cake Decorating Company, Squires Kitchen, The Kids Cooking Company, Jamie At Home, Lakeland, Cake Tinsmith, Platters Slate, Magic Knife ands The Knife Sharpening Company.
TV chefs Paul Hollywood, Eric Lanlard, Tom Herbert and Claire Clark will be joined by Stacie Stewart, Dan Lepard, Simon Rimmer and this year’s ‘Great British Bake Off’ winner John Whaite (plus many of his fellow contestants from the series), heading up a brand new feature for Manchester called The Sainsbury’s Competition Theatre.
The GBBO stars will be mentoring teams of competitors in a series of live bake offs, while the judges of ITV’s new show ‘Britain’s Best Bakery’, Mich Turner and Peter Sidwell, will be hosting baking challenges in a purpose-built competition theatre.
Other new features for the Manchester show include the Cake Catwalk, a fashionista-themed cake competition brought to visitors by Stork; Billington’s Tastiest Gingerbread Village, featuring a 7ft gingerbread house and woodland scene, with a 4ft Gretel being made live at the show; and The Lakeland Interview Stage, offering visitors the chance to quiz their favourite baking celebrities.
