Returning to Exclusively Housewares this year, American housewares specialist OXO, will once again highlight how thoughtful, design-led innovation can make everyday kitchen tasks easier, more efficient and more enjoyable.
The brand will be showcasing its latest Cookware and Brew launches, alongside a selection of its most-loved food preparation, organisation and storage tools, from precision tools such as graters and mandolines, through to award-winning storage systems, all designed to deliver greater ease, comfort and functionality in the modern kitchen.
Maria Spagnuolo, Senior Marketing Manager at OXO EMEA commented: “OXO has always been guided by a commitment to thoughtful, user-focused design with this same design philosophy extended to our new collections at the show. We’re delighted to showcase our Cookware and Brew and share how these ranges not only meet evolving consumer expectations but also help our retail partners drive growth across key kitchen categories.”
OXO Cookware: Born of design, built to perform
OXO will be showcasing the cookware collection, shaped by decades of design expertise on Tools & Gadgets. The collection introduces three complementary ranges, offering retailers a clear, tiered story for every type of home cook.
At the top of the new collection sits Mira, OXO’s premium tri-ply stainless-steel line. Created for home chefs, the new Mira Cookware is crafted with two stainless steel layers, and a heat-radiant aluminium core for fast, even cooking.
For those seeking advanced everyday performance, Ceramic Pro pairs ultra-resistant hard-anodised aluminium with non-stick technology and no PFAS*. The result is cookware that offers exceptional heat distribution, superior control and the easy clean-up consumers increasingly expect from premium non-stick.
Completing the portfolio, Agility introduces an accessible entry point into ceramic non-stick with no PFAS*. With practical design, lightweight body and user-friendly features, Agility offers a smart, dependable solution for busy households looking for quality and value in equal measure.
OXO Rapid Brewer: Café-quality coffee at home
As consumer demand for café-style coffee at home continues to grow, the Rapid Brewer offers retailers a major new opportunity in a high-interest category. Already a strong, award-winning performer in the US market, with accolades including the iF Design Award, Good Design Award and Best New Product, the brewer has quickly set itself apart. It brings speed, consistency and versatility to everyday coffee-making, producing barista-quality results in just 2–5 minutes.
Selected for the Exclusively Housewares Trend Showcase, the Rapid Brewer will be on display in the Trend Showcase room on the gallery level, spotlighting the product as one of the event’s standout innovations.
Store with Style: OXO’s popular storage solutions
Alongside new product launches, OXO will also spotlight its successful Store with Style range, a curated selection of food storage and organisation solutions that has become a staple for design conscious consumers. Built around durability and ease of use, the range supports modern living with products that help households stay organised, reduce food waste and bring calm to everyday routines. Hero products include POP, Twist & Stack Containers, Silicone Reusable Bags and Produce Savers.
Slice without Fear: OXO’s Graters and Mandolines
OXO is now the UK’s No.1 brand for graters, slicers and choppers*, making meal prep quicker and easier. Stand-out products include the new Precision Handheld Mandoline, which offers all the thickness settings and precision of a large full-sized slicer but in a small hand-held version. Another favourite among press and influencers is the Etched Zester Grater, the ideal tool for preparing everything from cheese to chocolate.
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