OXO, has officially launched the fourth year of its Chef in Residence programme this September to support upcoming product launches across the key autumn/winter trading period.
Emma Peterson.
Running through to January 2026, the initiative will see OXO collaborate with acclaimed chef, author and broadcaster John Gregory-Smith, alongside popular food influencer Emma Peterson. Individually, they will create compelling, original content designed to showcase OXO’s latest innovations while inspiring consumers with fresh recipes, flavours and ideas.
The activity will place a spotlight on OXO’s most iconic products including the Salad Spinner, Peelers, Angled Measuring Jug and POP Containers alongside high-performing ranges such as Graters and the new Precision Hand-Held Mandoline. The Chef in Residence activity will also highlight solutions from the brand’s Store with Style collection, featuring the Twist & Stack system and the fast-growing Silicone Reusable Bags.
A multi-channel strategy will drive the campaign, with engaging social posts, interactive stories, and video-led content developed to inspire cooking confidence, spark product discovery and strengthen loyalty among both new and existing OXO fans.
John Gregory-Smith.
Maria Spagnuolo, Senior Marketing Manager at OXO EMEA, commented: “The Chef in Residence programme continues to fuse culinary expertise with digital influence, building brand visibility and deepening consumer engagement at a critical point in the retail calendar. With John’s authority in global flavours and Emma’s ability to connect authentically with home cooks, we are confident this year’s collaborations will inspire creativity in kitchens and further reinforce OXO’s position as a trusted partner for everyday cooking and organisation.”
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