Partners sign up for Rebel Girls licensing programme

UK licensing agent Rocket Licensing has confirmed two deals for Rebel Girls, the brand behind the best-selling book series ‘Good Night Stories for Rebel Girls’, which has sold 4.5 million copies and been translated into nearly 50 languages.

Also available as a podcast with over 3 million downloads, and a digital magazine and newsletter, the Rebel Girls brand is on a mission to ‘inspire a generation of confident girls through vivid storytelling, illustration and compelling multimedia content’.

The first deals to be announced in the UK for this property are with games and puzzles supplier Gibsons and stationery, gifts, calendars and greeting cards supplier Portico Designs.

The Gibsons deal is for the UK, Eire and Europe, with potential for wider distribution. The initial puzzles, which are anticipated to appeal to girls, teens and young women, launch in spring 2020, and will be followed by a card game in summer and a board game in 2021. Product placement for the range is mid-tier, with department stores, speciality toy and book stores, and online set to support the launch.

The Portico Designs partnership covers an extensive range for the UK and Eire, including back-to-school stationery, giftware and lunchware. An initial range of gift stationery is anticipated to launch for autumn/winter 2020 with further product to follow across mid-tier, speciality stores and select grocers, again targeting girls and young women.

Rocket Licensing is now targeting categories including homeware and home textiles. Louisa Skevington, licensing executive at Rocket Licensing, commented: “We’re delighted to be launching the Rebel Girls licensing programme with two partners who are perfect for the brand. Gibsons’ and Portico’s mid-tier positioning and beautifully designed products are in line with the property’s values and mission, and the initial product development looks fantastic.

“We are thrilled with the response that Rebel Girls has received since launch. Many potential partners are already familiar with the property and are reading the books to their own children. We’re excited to see how this one grows.”

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