Whitby & Co launches new brand Akinod

Outdoor products and housewares specialist Whitby & Co has expanded its lifestyle offer with the exclusive launch of French cutlery brand Akinod to the UK and Ireland.

Established in France just over three years ago with the idea of replacing single-use plastic cutlery, Akinod’s USP is design-led compact cutlery sets which are magnetic and fit seamlessly together. That makes them perfect for meals on the go, but with such a wide choice of handle colours, designs and finishes, it means they are great for use in general – inside the home and out!

The cutlery is made from food-grade stainless steel, with handles hand-crafted from solid wood or polymer resin and all produced in France.

“Akinod is the perfect fit to our growing offer of lifestyle products and has the same design-led and sustainable aesthetics as many of our other longer-established brands like Klean Kanteen and Opinel,” said Whitby & Co managing director, Phil Ellwood. “The Akinod team are really keen to see the brand expand in our market place and we are delighted to be working with them on this expansion! For such a quality product, the starting retail price point of £24.95 makes this an extremely good value proposition for retail.”

“We are so delighted to have the Whitby & Co team on board to help us launch the brand in the UK and Ireland. They are just the perfect match for us,” said owner of Akinod, Stephane Lebeau.

The Akinod selection covers Straight and Foldable Multifunctional cutlery sets, with a choice of handle designs in decorated polymer, solid wood, black or polished mirror finishes. The introductory UK range also includes a 1.4l dual-compartment polypropylene bento box set, featuring an acacia lid and its own insulated tote bag.

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