Specialist kitchenware brand ProCook is pleased to announce the opening of its dedicated trade division.
Trade customers will have access to ProCook’s complete kitchen and dining range giving them the ability to source durable and stylish products.
Lee Tappenden, CEO at ProCook, said: “Increasingly businesses come to us looking for a complete kitchen and dining offer they can rely on, particularly across residential and hospitality settings. We’re building on that demand and making it easier for businesses to partner with us.”
The new B2B channel builds on growing demand from businesses already working with ProCook as the brand marks 30 years of cooking and dining.
To support the next phase of growth ProCook has appointed Sally Fielding as Head of Trade to lead the division. Her experience includes working with leading homeware brands and designers such as Nigella Lawson, Orla Kiely and Garden Trading.
Mrs Fielding, added: “I’m delighted to have joined ProCook to head up its new trade channel. There are so many fantastic products that I know will be a great success – I look forward to sharing the range with our partners.”
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