ProCook opens high street store in Somerset

ProCook opened a new branch today (Friday October 25) in the Somerset city of Bath, in premises previously occupied by Kitchens Cookshop.

The store is situated at 4-5 Quiet Street and is open seven days a week. It stocks own-brand cookware, kitchen knives, accessories and tableware, alongside branded products from suppliers including Le Creuset, Brabantia, Robert Welch Designs and Magimix.

ProCook founder Daniel O’Neill said: “Despite challenges in retail, bricks-and-mortar stores still remain the best way to shop for high quality goods. So we’re delighted to open a shop in Bath as it will give our customers in the area an opportunity to shop ProCook products in person as well as online.”

The housewares chain said it ‘has gone from strength to strength in recent years, expanding to 50 stores countrywide, and capitalising on the growing trend for home cooking that has accompanied the British appetite for fine dining and TV cooking shows’.

Daniel added: “Our goal is to make everyone a celebrity chef in their own home. Excellent home cooking is within everyone’s reach with the right tools, and it doesn’t take much to get you started.”

ProCook was founded in 1995 and supplies housewares with savings of up for 50% compared with other brands, by producing and delivering products direct to the customer with no middleman. It designs and manufactures around 1,200 exclusive products that span cookware, kitchenware and tabletop.

Headquartered in Gloucestershire, the company has 50 UK stores, and an ecommerce business trading within 29 international territories.

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