Housewares Business-to-business magazine for housewares retailers and their suppliers
An online product gallery from London trade show Pulse is now live, showcasing the latest launches from designers and brands exhibiting at the forthcoming fair.
Each month, more than 10,000 retail buyers visit the Pulse website to browse images of from the latest design talent.
But new initiative ‘Pulse Unseen’ provides buyers with the opportunity to discover new launches throughout the year, both online and at the show.
According to show organiser Clarion Events, ‘Pulse Unseen’ will now make it ‘even easier for retail buyers to keep up-to-date with their favourite brands and discover exciting new ones throughout the year.
‘It’s a fantastic way to create a tailored must-see product list, as it allows buyers to browse products from a range of brands in the same place, rather than exploring each brand individually, and share their favourites in social media.’
Pulse show director Louise Wallace commented: “It’s the perfect place to see new products first and buyers can contact Pulse exhibitors throughout the year.
“Also there are so many cutting-edge, stand-out brands at Pulse that deciding who to see can be a daunting prospect for both new and returning visitors.
“Pulse Unseen really helps to make this process easier as it allows buyers to regularly check who’s launching what and get a feel for a particular brand before coming to the show.”
She added: “It’s also a great way to keep track of launches from numerous brands in one place throughout the year, meaning you will be able to see trend patterns appearing and make more informed purchasing decisions.”
Industry experts are also on hand online, regularly highlighting their favourite products and providing a snapshot of the latest launches to look out for.
Retail buyers will be able to discover what Katie Law, the design writer of London daily newspaper ‘Evening Standard,’ is coveting this season; read top picks from the experienced fashion trend forecaster Claire Foster; and scan the wish list of Sania Pell, the contributing stylist of ‘Elle Decoration’ magazine.
Journalist Katie Law commented: “Whether you’re an exhibitor, retailer, journalist – or just an enthusiastic trend spotter – Pulse Unseen is a brilliant new directory for discovering what’s hot in the world of design. Constantly being updated, with excellent imagery and clear information, this will be an invaluable resource that whets the appetite for the real deal in May.”
Trend expert Claire Foster added: “Pulse Unseen is a great way for visitors and buyers to get a head start on their buy for the season. Being able to see the latest products from key exhibitors, highlighted with the ‘Editor’s Picks’, is invaluable and adds more validation to product choices.”
Pulse takes place from May 15 to May 17 at Olympia London. To register for Pulse, visit www.pulse-london.com
Bhoid International will be exhibiting at Stand: D53 at Pulse. Its product portfolio covers bags, wallets, luggage, clothings, gifts, gloves and scarves
