Rainy Day Trust unveils new videos

Home improvement industry charity The Rainy Day Trust has launched two new videos aimed at increasing awareness of the Trust and its work.

Rainy Day Trust unveils new videos

One video explains how the Trust helps people who have worked in the home improvement industry and who now need a helping hand; the other is aimed at companies and individuals in the industry, outlining the ways in which they can help the Trust.

The 2-minute films use stop-frame animation to explain how the Trust operates. They were produced by Rob Weiss at Weiss Marketing, and donated to the Rainy Day Trust. They are intended to be screened at events wherever there is a relevant audience such as exhibitions, conferences, trade association meetings and social functions.

Rainy Day Trust general secretary Diane Stevens said: “We’re really pleased with the new videos. They tell the Trust’s story in a clear and entertaining way, and they get the message across in just a minute or two. We’re always looking for ways to locate people who need our help, and we’re always looking for people who are willing to help the Trust – so we hope the new videos will deliver on both counts. And for our partners and benefactors, adding one or both of the videos to their own websites is a great way to publicise the fact that they are supporting the industry charity, as well as helping to spread the word even more.”

Founded in 1843, the Rainy Day Trust provides financial and other support for everyone working in or who has worked in the home improvement industry in any capacity. You may have worked in housewares, hardware, diy or building products, on the retail, wholesale, or on the manufacturing side of the industry. The only stipulation is that you must have spent at least five years in the industry.

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