Rainy Day Trust (RDT) ceo Bryan Clover will soon be swapping his boardroom for a 186-mile walk along the Pembrokeshire coast, to raise awareness and funds for the industry charity.
He is setting off on The Pembrokeshire Coastal Path Challenge on Wednesday May 3 and pledges to complete the journey in 10 days.
The expedition, from St Dogmaels to Amroth, is famous for its 35,000 ft ascent, narrow paths and undulations. Over the years it has attracted many challengers – but few have vowed to complete the course in just 10 days.
Bryan explained: “The recommended time is 15 days, and given that the ascent-descent is equivalent to climbing Mount Everest, I think the Coastal Path Challenge is certainly going to live up to its name!
“But I’m really looking forward to the hike and I’ve been doing a lot of training in preparation for next month. It would be great to see people dig deep for this cause and raise awareness of the help we can offer people from the housewares industry that live and work in Wales.’
He added: “So far we’ve raised more than £1,180 which is great, but we’ve still got a long way to go to reach our £5,000 target.”
Independently-owned housewares company, Addis Housewares, which is headquartered in Wales, has teamed up with the RDT to sponsor the venture.
Addis marketing manager Janine Davies said: “We’ve been very impressed by Bryan’s training ahead of the challenge. Some of our team, including myself, are going to join Bryan for a day on Sunday May 7 to show our support.
“The RDT team do such brilliant work in the industry and we’re delighted to be on board as the sponsors for this event – it’s a great fit!”
Bryan added: ‘We’re pleased that Addis are sponsoring the challenge. Both RDT and Addis brands have been in the industry for many years: RDT since 1843 and Addis since 1780. So it’s nice to stick together and give back to our community.
“All the proceeds raised will be invested into our projects in South Wales, which include help for apprentices and support for those returning to work after a period away.”
The accommodation for the event has been donated.
To make a donation or for more information, please visit https://www.rainydaytrust.org.uk/events/rdts-pembrokeshire-costal-path-challenge/
RDT is the UK’s only charity supporting the home improvement workforce and their families in times of need. It operates across three sectors – builders merchants, DIY & hardware and housewares & tabletop – which have a combined turnover of more than £50 billion and employ close to 500,000 people.
RDT ceo Bryan Clover prepares for The Pembrokeshire Coastal Path Challenge