‘Record-breaking’ Black Friday period for ProCook

Housewares chain ProCook has reported ‘another record-breaking’ Black Friday period.

The specialist retailer’s bricks-and-mortar channel achieved a14% increase in like-for-like sales and its ecommerce sales were up by almost a quarter on last year – both contributing an overall company like-for-like growth of 20%.

Total sales were up 40% on the same period in 2018 assisted by the opening of 14 new stores across the UK, including a flagship store in the Somerset city of Bath (in premises previously occupied by Kitchens Cookshop) on October 25; and its 51st store in the O2 Icon Shopping Centre at Greenwich in London which opened on November 29.

ProCook founder Daniel O’Neill said: “Our Black Friday results are an extension of the ongoing progress we’ve made this year. Overall we’ve been trading upwards – due in no small part to the hard work and tenacity of our teams across the company. I’m pleased to see the brand grow and look forward to starting 2020 on a positive foot.”

Headquartered in Gloucestershire, ProCook was founded over 20 years ago and supplies housewares with savings of up to 50% compared with other leading brands, by producing and delivering products direct to the customer with no middleman. It operates 51 UK stores and a fast-growing ecommerce business with a strong international presence within seven European markets. ProCook designs and manufactures around 1,200 exclusive products that span the cookware, kitchenware and tabletop product categories.


ProCook’s latest store opened at the O2 Icon Shopping Centre at Greenwich in London on Black Friday (November 29)

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