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Waitrose has reported a surge in the popularity of Romanian wine, as sales increase by 17% year-on-year.
The supermarket chain’s own-label Blueprint Romanian Pinot Noir is showing a rise in sales of 60% against last year, as the cherry-scented variety proves popular with shoppers.
Waitrose wine buyer Victoria Mason said: “Romanian wine is a real success story and word is definitely getting around about how delicious it is. Savvy shoppers have been exploring wines from further afield, and Romania is producing some super wines that are exceptionally good value. We’re very proud of our own label Pinot Noir, which is made by winemaker Lorena Deanconu.”
Romania is the sixth largest wine-producing region in Europe and one of the fastest growing Eastern European countries at Waitrose. The country has a long history of wine-making, dating back more than 10,000 years, and makes more wine than many countries several times its size. The retailer said Romania uses modern methods and well-known grape varieties to produce ‘easy-drinking, excellent-value wines, in a similar manner to winemakers in Hungary’.
Romanian winemaker Lorena Deanconu
