Sainsbury’s introduces the Girl with the Golden Nose

With less than a week to go until Red Nose Day on Friday March 13, TV presenter and ex-Pussycat Doll Ashley Roberts has been given a golden makeover to encourage shoppers to head to Sainsbury’s to find the remaining Golden Noses ahead of Red Nose Day.

Sainsbury's introduces the Girl with the Golden Nose

Eleven Golden Noses have been randomly hidden in Red Nose surprise bags across Sainsbury’s, Oxfam and the Red Nose Day Online Shop: nine across Sainsbury’s stores nationwide and Sainsbury’s online; one in Oxfam stores and one in the Red Nose Day Online Shop. The 12th Golden Nose can only be won through the Schools Deposit Scheme. Any person who finds a Golden Nose and claims before March 11 2015 will be offered a VIP London experience – and there are still Golden Noses to be discovered.

Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise: at least 60p from each £1 Nose goes to Comic Relief to help transform the lives of some of the poorest and most disadvantaged people in the UK and across Africa.

Ashley Roberts was hand-painted gold for a one-of-a-kind photo-shoot, posing with a limited edition Golden Nose. She commented: “It was great fun getting dressed up and being painted gold for Red Nose Day. I feel like the ultimate Golden Girl, complete with the ultimate gold nose! I’m wearing one of the limited edition, prize winning Golden Noses that are hidden in surprise bags across Sainsbury’s stores and online.”

A Sainsbury’s spokesperson said: “We’re delighted to work with Ashley to raise awareness of the remaining limited edition Golden Noses that are still hiding away in our Red Nose surprise bags – we want shoppers to have the opportunity to enjoy a once in a lifetime prize. We’ve been a supporter of Comic Relief since 1999 and in 2013 we raised a huge £11.5m; but we’re hoping that this time we can help make an even bigger difference to those in need, both here in the UK and across Africa.”

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