Sainsburys launches first non-food TV ad

Supermarket chain launches first TV ad campaign to support its non-food website this week.

Sainsburys launches first non-food TV ad

The nationwide advert features animated computer cursors pushing trolleys as they buy a variety of products. The site, seen at, has been offering over 8,000 non-food items including furniture, TVs, white goods, toys, home entertainment and iPods since last July.

The 30-second ad was created by advertising agency AMV BBDO and directed by Stylewar, a Swedish consortium of designers.

See the new ad here.

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