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SharkNinja has announced its partnership with Girls Aloud, as the Official Hair Sponsor of The Girls Aloud Show 2024 Tour.
Through its partnership, the hair team of the renowned UK pop girl band – which is comprised of Cheryl, Kimberley Walsh, Nadine Coyle, and Nicola Roberts – will exclusively use Shark Beauty’s hair tools to style the girl’s killer hair looks whilst on tour.
Tracey Scully, UK Managing Director at SharkNinja, said: “We are thrilled to be partnering with Girls Aloud on their tour in the UK this year. This partnership feels natural to our Shark Beauty brand as we expand our presence in the beauty space.
“Girls Aloud are the perfect partner to bring to life for our customers how Shark Beauty tools can help them look and feel the best versions of themselves; enhancing natural beauty and unleashing fearless energy, no matter the hair type or texture.”
With 30 shows taking place between May and June this summer, the Girls Aloud hair stylists will use the SpeedStyle, a powerful and lightweight hair dryer, the newly launched SmoothStyle, an intelligent hot brush & smoothing comb, and the viral multi styling tool FlexStyle in new colourways Malibu Pink and Lilac Frost to create the band’s salon quality hair looks on tour while showing fans how easy it is to recreate the looks at home.
Cheryl, Kimberly, Nadine and Nicola commented: “We are incredibly excited to have Shark Beauty as our hair styling partner for Girls Aloud: The Show – our upcoming tour. Nobody wants to be sat in the chair for hours every night before a show, and the Shark Beauty hair tools have made getting ready so quick and easy, and ensures our hair stays healthy, despite the constant styling. We all have different hair types and textures and the tools work for all of us – they really have something for everyone.”
