Housewares Business-to-business magazine for housewares retailers and their suppliers
The organisers of the Cake Awards have revealed details of the 20 cakes that have been selected for the inaugural Cake Awards shortlist.
The Cake Awards celebrate the very best British cakes and are the only awards dedicated to recognising excellence in cake.They are a unique opportunity for large and small businesses to showcase their best products to the most respected figures in the industry including some of the UK’s leading chefs, bakers and experts in the food industry.
Judges including Lakeland’s Customer Ambassador Wendy Miranda; Bruce Langlands, Director of Food at Harrods; David Swann, Quality & Innovation chef at Marks & Spencer; Will Torrent, award- winning pâtissier and chocolatier; Eric Lanlard, Master Pâtissier; Loic Carbonnet, Head Pastry Chef at the Lanesborough; and Allan Jenkins, Editor of ‘Observer Food Monthly’.
They put each product through a rigorous judging process to decide the shortlist and winners based on a strict criteria of excellent presentation, quality ingredients, recipe innovation, texture, taste and value.
Jane Milton, co-founder of the Cake Awards, said: “It’s great to see the shortlist feature such a broad range of sources, from Michelin star holders to small bakers and many of the multiple retailers too. The judges tasted some really delicious cakes and we look forward to raising the expectations of consumers about how good cake can taste through the Cake Awards.”
The shortlist is:
Bake at Home Cake
G.R Wrights & Sons, Wright’s Ginger Cake Mix
G.R Wrights & Sons, Wright’s Toffee Cake Mix
Symingtons, ASDA, Raspberry & White Chocolate Cupcake Mix
The Half-Baked Cake Company Limited, Lemon & Lime Drizzle Cake
Bakery Shop Cake
Amber Foods / Karaway Bakery, Honey & Walnut Cake
Buttercup Cake Shop, Passion Fruit Cupcake
Harbour & Jones, Trifle Cake
The Bakery Dunbar, Dome Chocolat et au Praline Feuillete
Celebration/Novelty Cake
Fleur de Sel, House Dark Chocolate Cake
United Biscuits, Jaffa Cakes – The Big One
Freefrom Cake
Aulds Delicious Desserts, Gluten-free Belgian Chocolate Cheesecake
Mimi’s Cake Shop Ltd Mimi’s Eggless’
Tesco, ‘Free From’ Chocolate Cupcakes
Supermarket Cake
Aldi, Specially Selected Belgian Milk Chocolate Cheesecake
Finsbury Food Group, ASDA Extra Special Carrot Cake
Morrisons, Heavenly Red Velvet Cake by Claire Clark
Park Cakes, Raymond Blanc inspired Tesco Finest Wild Bolivian Chocolate Cake
Tea Room Cake
Yauatcha, Apple Pie
Yauatcha, Chocolate and Raspberry Rose
The Garden Café, Apricot and Coconut Cake
The Cake of the Year winner has also been decided by the judging panel, and will be the overall winner determined from the leader in each category. This title will be presented to the cake deemed to be truly exceptional.
The winners will be announced at the award ceremony and afternoon tea on July 17 at the Park Lane Hotel in Mayfair, London.
The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.
