Festival gear sales soar at John Lewis

Revellers heading for this week’s Glastonbury Festival, which kicked off on Wednesday (June 27) and runs to Sunday (June 30), have been preparing for all types of weather by snapping up reusable water bottles and lashings of sun cream –along with wellington boots and high-end camping gear, according to the latest sales data from John Lewis & Partners.

The department store group has reported that popular wet-weather purchases have included wellington boots (up 25%), John Lewis & Partners parka coats (up 99%) and umbrellas (up 721% against last year when the UK was basking in a heatwave).

Festival-goers have also stocked up on reusable water bottles, which are up 15% after organisers revealed plans to ban single-use plastic bottles from this year’s event

The retailer noted that sales of budget-friendly ‘festival phones’ are up too. It said: ‘With the need to remain connected more important than ever, we’ve seen sales of the retro Nokia 3310 phone up 25%. The affordable and durable phone boasts a long battery life as well as 3G for revellers who need to update their social channels with festival highlights. Portable chargers are also up 24% as festival-goers take extra precautions to keep in touch with their friends in the crowds of music lovers during this weekend’s festivities.’

Attendees have also been investing in travel pillows, with sales up 50% in the past week. Inflatable beds and folding chairs have also doubled in popularity in the past fortnight. 


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